Market and Social Insight


Address: 101 Antananarivo, Madagascar

  • +261320510918

About Market and Social Insight

We started activities in 2008 as a fieldwork subcontractor. We have 2 offices in Antananarivo and Toamasina. We also work on Mauritius and Mayotte. We have experience in quail/quanti studies and a great capacity with a team of 40 employees benefit from ongoing training. Our quality of fieldwork use ICC / ESOMAR standard and based on a good questionnaire & translation, a pretest & training teams, a fieldwork based on 1 supervisor / 4 interviewers and a double entry with corrections (0.0% fault input). We are aware of cultural differences and we can make recommendations on the most suitable and cost effective sample type, size and methodological approach. We offer : * Consumer research (U&A, segmentation, market potential, demand estimation, customer satisfaction, image & perception) * Brand, product and service research (brand positioning, brand image, product packaging and testing services, pricing research - turf, PSM, trade-off) * Media and advertising research (audience, ad campaign pre-testing, efficiency of advertising,) * Retail research (retail census, store checks, mystery shopping) * Social research (baseline, KAP, monitoring and evaluation) Targets and sectors are: - B2C and B2B (FMCG, telecom, financial services, durable goods, energy, automotive, construction materials, retail business), - SOCIAL (Water and sanitation, health, microfinance, agricultural and livestock, mining, gender, vulnerability, violence and prison, ...)

Company type

Full Service Market Research Agency

Professional Associations


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Listing Guarantee

  • Service Guarantee

    Upto 6 month of service

  • Professionals

    100% certified professionals

  • Insurance

    Upto $5,000 against damages

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Other Informations

  • Founded 2008
  • Employees40
  • Interviewers 30
  • Turnover 155.000 USD
  • Phone +261320510918
Razafimanantsoa Sitraka


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