REACH (Research & Consulting House)

With over 35 years of experience in the MENA, REACH, a full service research agency bases its work on 5 pillars:

1) A network of field operations covering the whole MENA region reputed for its quality delivery and familiarity with CAPI, CATI, CAWI operations.

2) A team highly dedicated to excellence and achievement in the most challenging of timelines and a cumulative experience of seniors of over 100 years.

3) Reliability, speed of responsiveness and ability to adapt to worldwide communications at different timings

4) Innovation through the creation of unique research systems related to brand equity research and communication mix modeling which are presently commercialized at a worldwide level.

5) Adoption of internationally validated research approaches and techniques able to provide clients with parity breaking market solutions, such as emotional response measurement, semiotics and cultural analyses, and new opportunities detection systems.