PMI CO. LTD.

PMI - Provider of Integrated Research Solutions Leading Global Market
PMI is a leading research company based in South Korea, offering global research and consulting services. We support clients' data-driven decision-making innovatively through advanced analytical technologies and platforms utilizing big data and AI. We conduct over 4,000 projects annually, leveraging a domestic panel of more than 4.5 million and over 120TB of big data.

Key Services:
• Research & Consulting Services: We deliver in-depth insights by integrating consumer perception research, behavioral data, and environmental data. Particularly, we assist clients in understanding the market through analysis of social, economic, and cultural indicators.

• Offline Research Services: In addition to basic qualitative research such as In-Depth Interviews (IDI) and Focus Group Discussions (FGD), PMI offers a wide range of offline methodologies tailored to various research objectives.
  – Sensory Evaluation: We conduct sensory tests (e.g., Starbucks taste tests) to assess consumer perceptions of taste, smell, texture, and overall appeal in a controlled environment.
  – Central Location Test (CLT): Our CLT projects, such as skin measurement tests, enable standardized product evaluations at designated venues under controlled conditions.
  – Home Visit: We perform in-home observational research, especially for home appliances like vacuum cleaners, allowing direct interaction and real-life usage insights.
  – In-Home Usage Test (i-HUT): We distribute products to participants for extended home use, enabling the collection of authentic user feedback and long-term satisfaction data.

• Data Operation & Analytics Solution: Based on a panel of over 4.5 million and big data, we provide customized survey solutions and insights. Our automated data analysis platform supports clients in developing effective strategies through a deep understanding of the market and consumers.
• Platform Solution: We enable efficient data management and analysis in the digital age through various platforms, including Unisurvey, Sampick, and Panel Hub. Notably, Unisurvey is a DIY online survey platform that allows users to design and analyze surveys easily without needing expertise.

Competitive Edge: PMI combines data expertise with flexible execution.
We support:
• Full-service project management by professional PMs
• Automated panel supply via API integrations
• DIY research through our platforms, Unisurvey and Sampick

Global Network and Scalability: PMI conducts online and offline research across various countries through a global network of affiliates, including a branch in Vietnam and partners in the U.S. We provide insights across diverse markets and adhere to international standards as a member of KORA and ESOMAR, ensuring high-quality research services.

PMI’s Competitive Edge: PMI offers tailored services to meet clients' needs through platforms and solutions that integrate big data and AI technologies. Our expertise extends beyond simple data collection, providing deep insights for successful business strategy development. Additionally, we effectively reach segmented consumer groups through telecommunications-based targeting services and various premium panel networks.

PMI is growing alongside its clients through continuous technological innovation and global expansion. Partnering with PMI will make you an optimal partner for leading future markets.