K Research Central Asia

K Research Central Asia (formerly TNS
KANTAR) is one of the leading full-service market research agencies in Central Asia and the Caucasus, with nearly 30 years of experience and headquarters in Kazakhstan.

Founded in 1997, the company was part of the international TNS / KANTAR network for more than 25 years, building strong expertise and applying internationally recognized research methodologies and standards.

Today, K Research Central Asia provides the full range of market research, consumer insights, public opinion, and B2B research. The company conducts both quantitative and qualitative studies, offering end-to-end research solutions from study design and fieldwork to analytics and reporting.

Our expertise covers CAPI, CAWI, CATI, online panels, focus groups, in-depth interviews, customer experience, UX, brand, media, communication, and tracking studies.

K Research Central Asia operates an extensive fieldwork network across Kazakhstan and collaborates with trusted long-term partners throughout Central Asia and the Caucasus, enabling the successful delivery of both national and multi-country projects in line with international research standards.

Combining deep local knowledge with international expertise, the company is a trusted research and fieldwork partner for multinational companies, international research agencies, public institutions, and development organizations across the region.