SGR International S.r.l.

SGR International is a full-service marketing research consultancy with a wide expertise in pharmaceutical/health and body care research and carries out both qualitative and quantitative studies.

Methodologies:
- minigroups, focus groups, case histories, diaries; in-depth, semi-structured, phone, CATI/CAPI/CAWI; TDIs both webcam or webex assisted; online interviews; bulletin boards; ethnographic research
- product development, product concept testing, product positioning, message testing, company image, product image, advertising test, tracking studies, customer satisfaction, name and packaging test
- material translation, transcriptions, content and conjoint analysis, full and summary reports.

Areas of interests:
- medical, pharmaceutical, health-economics, cosmetic and consumer.

Targets:
- Opinion Leaders, Specialists, GPs, nurses, patients, caregivers, users;
- consumers.

In-house resources:
- 2 focus group facilities, both with one way mirror, simultaneous translation, audio & video-recording, CCTV system;
- audioconference; videoconference (Focus Vision); two-way telephone link concurrent to focus groups;
- CATI & CAPI system.