SGR International S.r.l.

SGR International is a full-service marketing research consultancy with a wide expertise in pharmaceutical/health and body care research and carries out both qualitative and quantitative studies. Methodologies: - minigroups, focus groups, case histories, diaries; in-depth, semi-structured, phone, CATI/CAPI/CAWI; TDIs both webcam or webex assisted; online interviews; bulletin boards; ethnographic research - product development, product concept testing, product positioning, message testing, company image, product image, advertising test, tracking studies, customer satisfaction, name and packaging test - material translation, transcriptions, content and conjoint analysis, full and summary reports. Areas of interests: - medical, pharmaceutical, health-economics, cosmetic and consumer. Targets: - Opinion Leaders, Specialists, GPs, nurses, patients, caregivers, users; - consumers. In-house resources: - 2 focus group facilities, both with one way mirror, simultaneous translation, audio & video-recording, CCTV system; - audioconference; videoconference (Focus Vision); two-way telephone link concurrent to focus groups; - CATI & CAPI system.

Consulting services

• - ASSIRM
• - AISM