TP Infinity

TP Infinity (hereinafter TPKS) is founded on the extensive experience of GNResearch in the fields of analytics and market-research. GNResearch merged into Praxidia and is now consolidated under the brand Teleperformance, as the Knowledge Services division, which plays a fundamental role in digital transformation within the Group and in the marketplace.
TPKS helps companies to tangibly measure (and demonstrate) the ROI of CX strategy, combining internal KPIs, feedback and customer behaviour.
Our Customer Insight department oversees the entire CX cycle with innovative solutions that assign a crucial role to market research: using it not solely as a tool for analysis, assessment and knowledge, but one that can generate immediately implementable actions through insights, in order to generate value.
Integrating traditional qualitative and quantitative research tools with innovative data-collection tools, we are now able to enrich insights arising from research with passive, unsolicited data collection: we refer to this as Market Research 4.0, a method that harnesses and optimizes insights from research, combining them with the power of big data.
Our comprehensive, interdisciplinary approach has enabled us to support our customers on a path from awareness to action: from assessment to generation of ideas and right through to the implementation of actions on the product/customer/service experience, without overlooking the importance of human feedback.