Brandman Research is highly reputed for its professional and integrative qualitative and quantitative research solutions. Research solutions: segmentation, advertising efficacy, Brand equity tracking, Business to Business, Consumer Research, Customer Satisfaction, CATI Omnibus, Packaging testing, concept testing, product placement testing, Projective techniques, internet Panels, Usage & Attitudes, In ho. QUANTITATIVE: Face-to-face (PAPI and CAPI), Telephone (CATI), Online (CAWI)and Mystery Shopper, in shops observation & interviews. QUALITATIVE: Focus groups (viewing facilities), Anthropological Research, In-depth interviews, Recruiting, in home interviews. QUANTQUALT: Central locations (CAPI). Research expertise in the following segments: Consumer (children, youths, adults, senors), Ethnic segments (new immigrants, Israeli Arabs and ultra-religious segments), Business to business (opinion leaders, all level management, merchants), Medical (PCPs, specialist, pharmacists, buyers, nurses). Advertising Efficacy - a new and unique model designed to measure change achieved by advertising.
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