Brandman Marketing Research & Consultancy

Brandman Research is highly reputed for its professional and integrative qualitative and quantitative research solutions. Research solutions: segmentation, advertising efficacy, Brand equity tracking, Business to Business, Consumer Research, Customer Satisfaction, CATI Omnibus, Packaging testing, concept testing, product placement testing, Projective techniques, internet Panels, Usage & Attitudes, In ho.

QUANTITATIVE: Face-to-face (PAPI and CAPI), Telephone (CATI), Online (CAWI)and Mystery Shopper.
QUALITATIVE: Focus groups (viewing facilities), Online qualitative, Anthropological Research, In-depth interviews, In home interviews.
QUANTQUALT: Central locations (CAPI), Telephone and Online in depth, face to face and online.

Research expertise in the following segments: Consumer (children, youths, adults, senors), Ethnic segments (new immigrants, Israeli Arabs and ultra-religious segments), Business to business (opinion leaders, all level management, merchants), Medical (PCPs, specialist, pharmacists, buyers, nurses). Advertising Efficacy - a new and unique model designed to measure change achieved by advertising.