Based in China and Hong Kong, NuanceTree is founded by a group of passionate researchers who are dedicated to deliver clear insights that read into the nuances of consumers' expressions. We aim to make research findings work harder for your organization. We have expertise on qualitative research, quantitative research, cultural insight and workshop in the Asia Pacific Region. We are a group of highly experienced research consultants, with diversity of expertise in gathering consumer insights that inspire brands. OUR BELIEF: OPPORTUNITIES IN EXPRESSIONS Consumers express themselves in different ways. From their choice of words, to the clothes they wear, to the status updates on social media. Exploring forms of cultural expressions uncovers opportunities for product innovation as well as creating contextually relevant communications to engage consumers.

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