eye square GmbH

eye square helps companies better understand the most important people to your business: your customers. Our international team is located in Berlin, London, New York, Hong Kong, and Kerala. eye square's 74 researchers and consultants serve about 300 clients worldwide from the automotive, e-commerce, FMCG, media, and more sectors.

While conventional market research remains on the surface, our unique methods combine psychology and state-of-the-art technology. This allows us to capture and analyze real perceptions (neuro-biological), explicit (explicit), and implicit (subconscious) responses of your customers in numerous settings.

Since 1999, our services include research, consulting, and technology development on Brand & Media Experience, User Experience, and Shopper Experience:

// Brand & Media Experience Research:
Optimize your brand and advertising impact on all media channels: print, TV, out-of-home, online, and mobile.

// User Experience Research:
Understand your users in order to effectively match your product with the consumer and boost conversion on your website or app.

// Shopper Experience Research:
Test on e-commerce platforms, or in-store, and enhance your customers' shopping experience, whether it's package design, shelf assortments, or marketing materials.

eye square's work has been awarded numerous awards and offers one of the world's largest benchmark databases on user behavior at various media touchpoints with over 3200 ads, spots and brands tested.