Sommer Research GmbH

Sommer Research is a full service agency with particular focus on qualitative, prospective and international research. Founded by Prof. Dr. Sommer, it is dedicated to consumer understanding via high standard, state-of-the-art methods.

METHODS
- In-depth interviews, ethnographic interviews, focus groups
- Car clinics, interface clinics
- Desk research, semiotics
- Expert panels
- Trend research
trendscouting®
Scenario building, lead user research and more
- Quantitative research
- Online research, also qualitative
- Innovative methods

ACTIVITY FIELDS
- Automotive
- Health care
- Food and beverages
- Fragrances, cosmetics
- Luxury products
- Fashion, design
- Consumer electronics
- Media
- and others

TYPES OF RESEARCH
- Target studies, segmentation
- Trend research
- Product studies, incl. product development
- Design studies
- Communication studies
- Brand and corporate studies

FURTHER SERVICES
- Strategic consulting
- In-house workshops/trainings, e.g. equity building, product development, research methods

SPECIFICS
- Worldwide network of partner-agencies
- Worldwide network of trend scouts