MRC functions as the (fully or partially) outsourced market research department of their clients. As such MRC identifies market research needs, designs the appropriate market research program, develops the spending plan/budget and initiates the individual studies which are carried out by market research agencies (MRC cooperates with all major market research agencies). MRC analyses the results of the research program, summarizes it and develops concrete action recommendations. The focus of MRC is on action-oriented, high quality but still cost efficient research programs. Our goal is to help our clients in making better business decisions.

Consulting services

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