Market Intelligence Caucasus, Licensee of TNS

BRIEF INFORMATION ABOUT THE COMPANY

Innovative Market Research Expertise covers the entire product life-cycle: from developing products to building brands and marketing communications to optimizing the customer shopping experience to improving customer and employee satisfaction to media measurement and purchasing tracking.

TNS offers its clients finance research and marketing insights in areas such as product development, brand positioning, pricing, forecasting, communications, segmentation and stakeholder management. TNS also offers a range of syndicated services across Georgia.

TNS is the provider of customized research solutions in the sectors of FMCG, finance, pharmaceuticals, home appliances and media. Strategic goal of the company is to deliver value added market research information that help the clients make more effective business decisions.

The company employs a wide range of qualitative and qualitative methodologies, including: Face-to-face interviews, CAPI, CATI, focus groups, in-depth interviews and observational techniques.

TNS Georgia covers Georgia, Azerbaijan and Armenia and has got the facility to work through its network partners over 80 countries in the world.

Type of research :

Face-to-face (paper and pencil)

CATI

Focus group discussions

In-depth interviews

B-to-B

In hall test

Good experience in sectors:

Banks and Microfinance companies, FMCG (Diary products, Beer), Home appliances, Tobacco, Pharmacy

Good experience in directions:

Retail Audit