Strategir

Strategir specializes in customized market research in fast-moving consumer goods, luxury goods, and industry & services. As a mission-driven company since 2023, we are committed to providing virtuous and ethical solutions.
We are also signatories of the Regenerative Consulting Charter and proud alumni members of the CEC (Convention of Companies for Climate).

Our expertise spans across several key areas:
• Product development: product testing
• Packaging and design: specialized computer generated images techniques to measure visual impact and image communication
• Usage, attitude, and image research
• Shopper research and Shopper Choice Modelling
• Screening of concepts and concepts ideation
• Concept test (any stage of development) and Concept Use Test
• Simulated Market Test
• Optimized trade-off tools

We offer:
• Quantitative and qualitative research
• Databases for product, packaging, concepts
• All types of data collection methods: central location, on-site, in-home, internet, or telephone interviews
• International research coordination and interpretation
• In-house CATI and CAPI facilities
• A flexible and practical problem-solving approach
• Actionable marketing recommendations

As an independent research agency, Strategir brings expertise and customized solutions to every project.