Strategir

Strategir specialises in customized market research in fast moving consumer goods, luxury goods and industry & services. Our experience covers: - Product development: concept evaluation and product testing - Packaging and design: including specialist computer generated images, techniques for measurement of visual impact and image communication - Promotion effectiveness: specific tool for pre-testing - Usage, attitude, image research - Concept test (any stage of development) and Concept Use Test combining an extrapolation of the volumes - Simulated Market Test - Mix modelling ROI oriented - Trade-offs optimised tool With: - Quantitative and qualitative research - Databases for product, packaging and promotion surveys - Any data collection method: central location, on-site, in-home, internet or telephone interviews - International research co-ordination and interpretation - CATI and CAPI facilities in-house - Flexible and practical problem solving approach - Actionable marketing recommendations Strategir is an independent research agency.

Full Service Market Research Agency

• - Adetem
• - Syntec