Strategic Research

Strategic Research is a marketing studies and consulting firm founded in 2004 by Michaël Bendavid, former Vice President of Research International (WPP).

Strategic Research offers a response to the growing need not only for advanced expertise in research methodologies but for analyses and findings that directly address company objectives.

We can furnish your Marketing and General Management teams with strong added value through studies that provide operational results and recommendations.

Our goal is to help clients make better decisions for the future.

Our vocation can be expressed in a few simple ideas:

- Deliver studies with strong added value in terms of consumer intelligence, innovation and brands

- Do so through a lightweight and responsive structure built on top-level in-house and outside expertise

- Create a unique and stimulating work environment that makes it possible to attract the market's best resources

- Establish partnership relationships with a limited number of large international clients, and focus efforts and resources on serving those clients.

We comply with the highest professional standards, particularly in terms of quality, confidentiality and independence.