Sorgem is an independant company, international research represents 50% of its global activity: - a multicultural team based in Paris (7 nationalities: American, English, Japanese, Italian, German, Spanish and French) high calibre researchers with backgrounds in social science and top business schools - a network of partners selected for their coherence with Sorgem's approach and methods, covering Europe, Asia, North and South America Areas and types of research carried out: - market knowledge: exploratory research, trend forecasting,market essence studies - brand: fundamental brand studies, brand image evaluations and development potential, brand positioning and repositioning studies - product: test (concept, innovations, names ...), positioning research, research into product innovation/packaging/operational marketing tools - advertising/merchandising: semiotic analysis, packaging tests, advertising positioning research, advertising pre tests ....

Qualitative Research Consultant / Moderator

• - SYNTEC
• - ADETEM
• - IREP