Open Air

Open Air is a market research company focused on knowledge, technique, reliability and international:

• SECTORIAL KNOWLEDGE
through the “Standard Solutions Studies” approach addressing recurrent issues of an industry (perfume, food) creating a database for a comprehensive understanding of each test results and better comparability between countries.
• ADVANCED TECHNIQUES
through the “One by One Brand Pull” Statistical Model granting each respondent by a “Brand Pull” index from a discriminant analysis between the preference this respondent expresses to a brand and the knowledge and image he gets of this brand (tyres, cosmetics).
• QUALITY OF FIELDWORK
With a consumer test location in France and with a partnership with Cunningham Field Research Services for its American subsidiary “COAST”
• INTERNATIONAL SPIRIT
through “Open Word”; the Network for a Positive Globalization linking friends cooperating for years together.