Open Air

Open Air is a market research company focused on knowledge, technique, reliability and international: • SECTORIAL KNOWLEDGE through the “Standard Solutions Studies” approach addressing recurrent issues of an industry (perfume, food) creating a database for a comprehensive understanding of each test results and better comparability between countries. • ADVANCED TECHNIQUES through the “One by One Brand Pull” Statistical Model granting each respondent by a “Brand Pull” index from a discriminant analysis between the preference this respondent expresses to a brand and the knowledge and image he gets of this brand (tyres, cosmetics). • QUALITY OF FIELDWORK With a consumer test location in France and with a partnership with Cunningham Field Research Services for its American subsidiary “COAST” • INTERNATIONAL SPIRIT through “Open Word”; the Network for a Positive Globalization linking friends cooperating for years together.

Full Service Market Research Agency

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