About LABEL Research & Consulting

Services: full-service or modular studies, from study design and questionnaire development to fieldwork, analysis, reporting and strategic research advisory.

Qualitative methods: in-depth interviews (IDIs), B2B and consumer focus groups (in person and online), online communities, hybrid formats, native French moderation.

Quantitative methods: B2B and consumer surveys, usage & attitude studies, concept evaluation, sampling strategy, panel recruitment, survey programming coordination and fieldwork monitoring.

Product & UX testing: in-home usage tests (iHUT), central location tests (CLT), prototype and concept testing.

Recruitment: hard-to-reach B2B audiences (senior decision-makers, specialised professionals) and niche consumer segments, with respondent incentive management.

Coverage: France (Lille, Paris, Lyon and nationwide) and multi-country coordination across Europe.

Working languages: English and French.

Services & expertise

Methods

Focus groups
In-depth interviews
Online qualitative / communities
Ethnography
Face-to-face (CAPI)
Online surveys (CAWI)
Online panel
Mystery shopping
Retail audit / store checks
Desk research

Study types

Customer satisfaction / CX
Brand & ad testing
Product / concept testing
Usage & attitudes
Pricing studies
Market sizing / feasibility

Sectors

FMCG / Consumer goods
Retail
Healthcare & pharma
Banking, finance & insurance
Telecoms
Automotive
B2B / Industry

Countries covered

Andorra
Belgium
Denmark
Finland
France
Germany
Ireland
Italy
Luxembourg
Morocco
Netherlands
Norway
Portugal
Spain
United Kingdom

Support services

Fieldwork only (data collection for other agencies)
Data processing & analysis

Company details

Company type: Data Collection, Qualitative Research, Consulting & Analytics, International Research, Mystery Shopping, Secondary Research
Founded: 2007
Employees: 20
Interviewers: 500
Focus group facility: Yes
Online panel: 50,000 members
Address: 37 Rue de la Cousinerie
Phone: +33 9 87 58 66 59
LinkedIn: Company page
Website: label-research.fr

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