CONSUMER ISLANDS

Consumer Islands was founded in 2018 by Christophe Monedero and Isabelle Margossian, each bringing more than 20 years of international qualitative research expertise.

Riven by deep-rooted technological and sociological changes, brand territories are crumbling away and rising up as so many islands of constantly shifting contours. Understanding these dynamics is the sine qua non for directing research more efficiently and hence detecting and revealing the most meaningful insights.

More than decoding reality, we offer you qualitative modelling of observed phenomena

Our analyses are based on cognitive, semiotic and structuralist logic and are aimed at:
> Understanding the mechanisms behind what consumers do, think, perceive and feel
> Identifying the axes structuring the markets and their dynamics

Our methodologies are:
> Intimately related to consumer realities
> Ensuring fit with your brand values and strategy
> Providing you with the keys to drive your decisions

Hybrid methodologies
> Face-to-face: integrating video and cognitive techniques, reducing moderator bias to the maximum, and opening doors to the most genuine answers
> Digital: based on qual collection methods, using projection, and empowered by artificial intelligence, for contextualized deep learning
> Collaborative - in co-creation or design-thinking modes. Structured around generative and interpretative journeys, our methods allow for insightful data collection and more effective, real time decision-making