ProJoy Research

ProJoy Research is a full market research service provider in China. ProJoy stands for PROfessionalism and JOY.

Our mission:
Deliver authentic, simplistic and actionable consumer & customer insights to clients!

Our ambition:
To be an intimate, dependable and worry-free insight partner of our clients.

Our competence:
1). We are capable of satisfying various needs of “insights” throughout our clients’ business success journey. We help our clients explore market opportunities, create new ideas, validate/optimize products/service and monitor marketing effectiveness.
2). We tailor solution as per the nature of our clients’ specific needs, not proprietary research modules/products.
3). We have been building a team of versatile researchers by blurring the line between qualitative and quantitative expertise.
4). We keep a close eye on tech evolution and creatively apply cool gadgets to our insight work!
5). We utilize our artistic gift to “empower” rather than “decorate” the insights!

Our clients:
Leading international and local clients in technology, durables, property, automotive, education and FMCG.

Our people:
Core members have ~20 years of qualitative and quantitative research experience at client and agency sides.