MAP Data Technology

Founded in 2001, MAP is a full-service research agency dedicated to the Chinese market. The agency is led by a bundle of research experts with inborn curiosity and passion towards consumers’ truism, never ceasing to learn and respond to the top challenges in the research world.

The main services cover consumer deep-diving, needs/people segmentation, U&A studies, sensory test, NPD ideation, brand positioning study, experience/service optimization, and more, spanning multiple industries such as luxury goods, food and beverage, electronic products, durable products, FMCG, etc.

MAP’s key competitiveness lies in
1) Research capabilities and expertise accumulated in past over 2 decades
2) Efficient, quality-assured China fieldwork network spans from tier 1 cities to low tier towns
3) Integrating global vision with local insights when engaging in serving multinational clients like Starbucks, LVMH, Goodyear, Unilever, IFF, Royal Caribbean International, etc.,

Deliver ad-hoc service via making a good mix-use of qualitative and quantitative approaches
1. MAP's main offering of qualitative methodologies
1.1 Focus group discussion (F2F/Virtual)
1.2 In-depth interview (F2F/Virtual)
1.3 In-home visit

2. MAP's main offering of quantitative methodologies
2.1 Online survey
2.2 Pre-recruited sensory test
2.3 Home usage test
2.4 Mystery shopping/store audit
2.5 Intercept interview