MAP was founded in the Greater China in 2001. As a full-service provider, MAP offers project design, fieldwork execution, data processing, report and presentation, ideation workshop, training and conference. MAP specializes in market segmentation, consumer usage & attitude, ethnography panel, mystery shopping, brand imagery, new product development, market communications assessment, retail audit, and etc. GLOCAL positioning of MAP manifests our strengths as follows: GLObal clients: LVMH, Coach, Remy Martin, L'ORÉAL, Sisley, Unilever, Johnson & Johnson, SC Johnson, Kimberly-Clark, IFF, Tyson, Nike Golf, KOHLER, KAO, CASIO, and much more. LoCAL network: In addition to 40 long-term partners in provincial capitals in Greater China, MAP is strategically spread with Headquarters in Shanghai and offices in Beijing and Guangzhou. Furthermore, our offices are well located in the downtown of Central Business Districts which are great for clients and consumers. Plus, our offices are well-equipped with state-of-the-art research facilities such as one-way viewing mirrors and audio-video-taping devices. GLObal Standard: MAP was early in the China market research industry to be certified by ISO 20252 in 2010. LoCAL Connection: Every year, we conduct 400 projects, 30,000 samples, 600 focus groups with the help of 800 interviewers. GLObal Practice: MAP is well versed at various research methodologies such as FGD, IDI, CLT, HUT, CAPI, online surveys, ethnography home visits, accompani
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