Dig Insights

Dig Insights is differentiated because of our proprietary technology products and methodologies that reflect our perspective on what makes research accurate, effective, and relevant in today's innovation economy.

We believe that:

1. Every category is impulse. Consumers make hundreds of decisions every day. They make most category decisions in a split second, drawing on heuristics that they have developed over years and that are constantly evolving. We've developed technology that is guided in part by this belief.
2. Choice requires context. In the real world, shopping requires consumers to choose between a variety of options - they don't make decisions in a vacuum. Our methodologies reflect this truism, leveraging contextual approaches that replicate this kind of shopping behavior.
3. Attitudes do not predict behavior. The decision-making center of the brain is distinct from the language centers. When you ask questions about decisions, you are speaking to the part of the brain that justifies decisions, not the part that makes decisions. Our approaches tap into the parts of the brain that make the decisions, so you know your insights are accurate.
4. Knowledge is not power. Having the right data does not make you a change leader; effective action makes you a change leader. We partner with our clients to deliver meaningful reporting, allowing them to speak in the language of business instead of the language of market research.