Indochina conjures many meanings for different people. Romantic, exotic, and mysteriously undiscovered for some; pulsatingly modern, forward-looking and youthful for others – it’s a region of rich paradoxes and bewildering diversity. But for over 200 million people of the five countries of this sub-continent, more than anything else, Indochina is home. Indochina’s one region – but it’s perplexingly complex. With 7 major languages and alphabets, hundreds of dialects, a huge span of literacy levels, an urban-rural divide, and a myriad of values and fusion of faiths, Indochina’s a region we aspire to know better than anyone. We have been in Indochina for 14 years and are the only agency in all five countries of this region. But even more importantly, the five countries of Indochina are the only places we work. Indochina isn’t our number one priority – it’s our only priority – and our speciality.
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