Data Marketing Research Agency

DMRA is Research & Insights Partner for Francophone Africa, helps corporations, international research firms and development organizations understand markets, consumers and communities across Francophone Africa.
The Company has: Local expertise - Reliable data - Actionable insights.
Market Research • Social Research • Fieldwork • Data Quality • Market Intelligence
The company cover all French speaking Countries in Africa and has offices in Côte d'Ivoire • Senegal • Cameroon • Burkina Faso
Supporting corporations, international research firms and development organizations across Francophone Africa.
The company is composed of a dynamic and highly experienced team in Field Operations .
Our Commitment is Conducting market research in Côte d'Ivoire and in all African French speaking countries.
1- WHAT WE DO:
►Research that goes beyond data collection
We combine local market understanding, rigorous research methodologies and field execution capabilities to help organizations generate reliable evidence and make better-informed decisions.
Market & Consumer Intelligence:
Understand your market. Understand your customers. Make better decisions.
We help organizations understand consumers, brands, markets and competitive environments through research designed around real business decisions.
Brand Health • Consumer Insights • Usage & Attitudes • Post-Campaign Evaluation • Product & Concept Research • Customer Experience • Mystery Shopping • Competitive Intelligence • Market Assessment
►Social & Development Research:
Reliable evidence for programs that impact people's lives.
DMRA supports research firms, development organizations and other institutions conducting social, behavioral and public-health research across Francophone Africa.
Social Research • Behavioral Research • Public Health Research • National Surveys • Quantitative Research • Qualitative Research • IDIs • Triads • Population Research.

►Fieldwork & Data Quality:
Reliable field execution. From recruitment to validated data.
We provide international research organizations with local fieldwork capabilities and quality-control support for complex research programs.
CAPI • CATI • F2F • Respondent Recruitment • Interviewer Training • Field Supervision • Data Validation • Independent QC • Multi-country Fieldwork.

2- DMRA IN NUMBERS:
4+
Francophone African markets
6,000
F2F interviews delivered within one national research program
150 IDIs + 50 triads
Within the same mixed-method research program
3,500
Interviews delivered for another nationwide study
6,100
Interviews covered by an independent QC assignment in Côte d'Ivoire
CAPI • CATI • F2F • QUAL • QC

3- INTERNATIONAL RESEARCH PARTNERS:
GeoPoll (USA), Final Mile ( USA & India), Outsight (USA), Surgo (USA), Caribu Data (USA), ThinkOneGroup ( Morrocco), Intage Group (India), Robustrade DMCC (India), SUNU Assurance , Discuss.io etc
DMRA works with international research organizations that need a reliable local partner to execute research protocols while adapting field operations to local realities.
We can support individual-country assignments as well as multi-market research programs across Francophone Africa

4- DMRA experience:
Large-Scale Social & Behavioral Research
►National Research Program — Côte d'Ivoire
6,000 face-to-face interviews
150 in-depth interviews, 50 qualitative triads; a complex mixed-method national research program requiring large-scale field deployment, qualitative research and rigorous field coordination.
Public Health & Behavioral Research
►National Research Program — Côte d'Ivoire
3,500 interviews conducted across a national sample as part of a behavioral research program focused on male contraception.
►Independent Quality Control: Côte d'Ivoire & Senegal
Independent QC assignments supporting studies covering approximately 6,100 interviews in Côte d'Ivoire and 1,700 interviews in Senegal.
►Market & Competitive Intelligence
DMRA supports corporate clients with Brand Health, post-campaign evaluation, customer experience, mystery shopping and competitive intelligence.

5-Management:
► DMRA is managed by Joseph Marcel Epoupè former General Manager at Nielsen Company ( Ivory Coast Office)
Experience:
 More than 20 years experience in Social and market research in Sub-Sahara Africa. Very good knowledge of French speaking countries and Madagascar.
Mr EPOUPE is an engineer and holds a degree in Strategic and Operational Marketing at European Institute of Marketing (Belgium
CONTACT US
Tel: + 225 22 50 48 85

GSM: + 225 07 07 74 74 39/ + 225 05 05 88 83 39/+225 01 02 26 26 22

Email1: epoupe.ekoue@dmra-ci.com

Email2: info@dmra-ci.com

Web: https://www.dmra-ci.com

Geographical Localisation :Abidjan Cocody Angré 9ème tranche. Feu tricolore CGK.