LARC Pesquisa de Marketing

LARC is a full service marketing and communication research agency providing quantitative and qualitative research services to a broad range of clients in many industries. For quantitative research, we employ the full range of data-gathering methodologies to conduct consumer and business-to-business studies, including: - Face-to-face interviews - Web surveys and other self-administered research methods - Telephone interviewing, using a CATI system operating with 50 workstations and Quancept software. In-staff Project Coordinators and Field Supervisors ensure the direct management and supervision of all project phases. We have our own facilities for qualitative studies, with video conferencing and video streaming capabilities. In-staff Moderators and recruiting team allow us to cope with international assignments and all ranges of target groups. Each research project is managed by a Project Director, responsible for personally monitoring all its steps. Personal involvement in each phase of the project – from problem definition and project planning to analysis, report preparation and presentations – is “the plus” we offer to our clients, assuring them: - Highest standards of quality in all project phases - Strict observance of project deadlines - Full and open communication - Clearly presented, reliable and actionable results

Full Service Market Research Agency

• - ABEP Associação Brasileira das Empresas de Pesquisa
• - AMA American Marketing Association