SynapsesQuali

SynapsesQuali is a market research institute specialized in Qualitative research and Innovation support, conducting multi-country projects ((mainly EU and occasionnally rest of world). We offer: - Full range of qualitative research services : * from more classic quali methodologies (focus groups, in depth interviews, ethno, observation, shopper, creative sessions, online, mobile and social network approaches) * to more disruptive approaches, enriching the possibility to collect insightful data and supporting innovation (co-creation, neuro-feedback, storytelling, qualitative datamining) - conducting as well exploratory as more operational researches - a team combining the experience of passionated « quali » researchers and the support of original ICT tools(internet, multi-media, mobile,…) - specialised in dedicated communities, as well in BtoC (e.g. North African/Turkish communities) as in Heathcare research (e.g. dedicated patient profiles or specialists) - adapting qualitative research with current ways of living, interacting, communicating, entertaining... - our passions: brands, communication, activations, human beings, from insights to business opportunities Our aim is to provide permanent inspiration to imagine the future of your brands, together.

Qualitative Research Consultant / Moderator

• - Febelmar, Ephmra