Kantar Belgium S.A.

Partner in Information Management:

TYPES OF RESEARCH
- Pricing/promotions research
- Product testing, new product research
- Wholesale or retail research
- Brand image research/tracking studies
- Market segmentation, structure, typology studies
- Packaging research
- Advertising research
- Media research
- Food & Drink
- Corporate image research
- Agricultural research
- Motorist/travel/tourism studies
- Customer satisfaction surveys
- Medical/pharmaceutical research
- Child studies
- Internet Surveys
- International marketing surveys

METHODS AND TECHNIQUES
- Face-to-face interviews (CAPI)
- Personal fieldwork and/or mail surveys
- Telephone fieldwork (CATI)
- Web interviewing (CAWI)
- Panel research
- Omnibus surveys (CATI - face-to-face)
- Multi-Client
- Mail Panel
- In-hall testing
- Product rotation countings
- Qualitative/psychological marketing research
- Focus groups
- In-depth interviewing
- Desk research, market analysis research
- Data processing, computer facilities
- Statistical analysis, interpretation of data