JPCR propose services based on 3 pillars: 1. Qualitative Market Research: - All “traditional” qualitative research methods. - “Reconnect with the consumer” approaches, Consumers & Shopper days. - Ethnographic Research… 2. Consumer focused & creative team processes: a. ‘Brand Innovation Generator’® aimed at developing an inspiring and differentiating brand vision. b. ‘Interactive Trend Innovation Shaker’® aimed at capitalising on “trends” to generate relevant innovations. 3. Vox Populi online platform®: the “participative research” platform: - Vox Populi Blog®: the qualitative research method web 2.0 - Vox Populi ID Box®: the creative and participative idea box - Vox Populi Quali-Quanti®: the depth of quali with the scope of quanti

Full Service Market Research Agency

• -