Columbus is a specialised qualitative marketing research company. We offer: - broad exploratory research on consumer behaviour, perceptions and attitudes - in depth motivational research, motivational segmentation - brand diagnostic research, brand (re)positioning, brand architecture, employer branding, ... - new concept development, new product development, creative idea generation, ... - communication research, advertising pre- and posttest - concept testing - category management research - consumer insight generation Our experience primarily covers FMCG, banking and insurance, utilities, pharma. 80% of our research is consumer research, 20% BtB. Research in Belgium and the Netherlands are carried out by our own research staff.

Qualitative Research Consultant / Moderator

• - Febelmar