The Market Intelligence Co.

PROVIDING PRAGMATIC AND TRUSTED INTELLIGENCE, NOT JUST DATA

Specialists in customised solutions, we fuse primary and/or desk (secondary) research methods with data analytics and market/marketing intelligence.

We focus on building long-term partnerships and are not afraid to challenge the status quo.

With a specialist focus on niche, professional, technical and specialist audiences, including:
- Business to Business
- Industrial
- Trade
- Government
- Customer
- Employee
- Association/Member
- Stakeholder

Utilising:
- Qualitative, Quantitative, Hybrid (qual + quant)
- Mystery shopping
- Desk research
- NPS®
- VOC
- Dashboards
- Segmenter®
- Smart technology
- API/FTP (to integrate with client databases)
- AI

We provide the full range of traditional research (eg. CX, EX, UX, Brand, CVP, Positioning, Comms Optimisation), but also ...
- Market/industry evaluations
- Research audits (incl. for legal purposes)
- Acquisition/due diligence research
- Commercialisation research