INFOCUS Mekong Research (IFM) is Vietnam’s first dedicated mobile phone market research provider. We utilize state of the art mobile phone technology providing our clients in-the-moment, fast and cost effective insights. We have custom build Vietnam’s first smartphone agnostic panel, with over 30,000 pre-recruited, active and managed smart phone panelists, and have over 190 demographic variables for each panel member. At INFOCUS we specialize in; Advertising & Campaign evaluation, using the most advanced video/ image compression and IP security systems, ensuring your IP rights, Tactical & Immediate Response research, within 72 hours, Longitudinal Tracking via an app based chat functionality, Mystery shopping, PoS/Retail audits, Customer satisfaction, Sponsorship evaluation and Pricing research. INFOCUS was born out of client’s desire to access actionable insights and business driven issue based research…“faster, better and cheaper”. Founded by Ralf Matthaes, (previously Regional Managing Director of TNS Mekong Region, where he set-up / managed Cambodia, Laos, Malaysia, Myanmar, Thailand & Vietnam, over 19 years), INFOCUS has partnered with like-minded companies, MDI & POD Research, whom have established a true point of difference and a track record of providing; Advanced mobile research technology, Integrated multiple source analysis and rapid decisions & clear action plans. At INFOCUS our mission is to provide: Focused – Faster – Cost Effective Actionable Insights

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• - Vietnam Market Research Community