Profile: - Focus on health related marketing research in domestic and international markets - Consumer goods, including demanding products such as IT, telecommunications and devices - Dedicated international and multilingual team of research consultants - Part of the PSYMA GROUP (global market research organization with offices on four continents) and in close cooperation with all affiliates within the GROUP: - sharing the expertise of 200 market research experts worldwide drawing on specialized knowledge, instruments or methods gained since the founding of the first Psyma company in 1957 - long experience in ?emerging markets? such as China, Eastern Europe and Latin America giving us particular knowledge of trends, structure and methods Special Expertise: - Global qualitative research - Quantitative services: advanced analytics - Ethnography - Ideation facilitation - Online approaches: interviewing, (moderated) blogging - Made-to-measure ad hoc research through the entire product lifecycle - Strategic research - Communication - Branding - New product development - Handling and ergonomics (drug delivery systems, packaging, equipment, etc.) - Patient research - Dedicated Oncology and Vaccines practices - Proven proprietary research modules: - BrandScoreManager - BrandEquityManager - BrandNameManager - Psyma Scores - Product and folder clinics etc. Regions: Western and Eastern Europe, USA and Canada, Latin America, Middle East, Asia, Australia, South Africa

Consulting services

• - MRA, PBIRG, AMA