TRC(THE RESEARCH COMPANY) is especially superior in research design and analysis as well as data collection(fieldwork). We are very proud of being the best researchers who know well about consumers and markets in S.Korea. Research Design and Analysis Questionnaire Development - Brand Study - Usage & Attitude and Segmentation - New Product/Service Development and Concept Test - Service Quality/Customer Satisfaction and Experience - Employee Satisfaction/Moral Survey - Others Analysis & Reporting - Multivariate Analysis(Regression Analysis, Factor Analysis, Cluster Analysis) - AHP(Analytic Hierarchical Process) - Conjoint Analysis(Traditional Approach) - Positioning Analysis(Correspondence Analysis, Biplot) - Price Analysis(PSM, BPTO) - Segmentation Study using Latent Class Analysis - SEM(Structural Equation Modeling) using LISREL, AMOS and PLS(Partial Least Square) Data Collection(Fieldwork) Quantitative Methods - Telephone Interview(Random Digit Dialing, Computer Aided Telephone Interview) - Face to Face Interview(More than 200 interviewers nationwide) - Online Survey(Reliable source of survey panel and TRCâ??s own online survey solution) - Mobile Survey(TRCâ??s own mobile survey solution, Mobile RDD available) - Exit Survey(More than 100 interviewers nationwide) - Mail Survey Qualitative Methods - Focus Group Discussion (Live Video Transmission System available) - In-depth Interview - Ethnography(Home Visit, Diary/Homework) - Neuro Marketing(Eyetracker, CT/MRI
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