We help our clients in their decision making, providing the knowledge for devising and implementing the most effective business strategies. The sociocultural sensitivity which stems from our well-established experience in scenario studies shapes our approach to research. Scenario studies, which are the background of reference for all our researches, constitute an evolutionary representation of values and attitudes of the different social environments, and allow to identify the most appropriate business decisions through data contextualization. We operate in all the main product categories, combining single specializations with the advantage of an all-embracing standpoint: - Insurances, finance - Energy, environment - Infrastructures, mobility - Technology, communication, media, advertising - Public administration - Health, nutrition, wellbeing, beauty We detect the current momentous changes through new models of analysis: - Digital power: a 2.0 brand equity survey, a model of analysis which takes into account the social dimension of the brand - Socrates: methodology for conducting groups with people from client side so as to enhance the human capital of the company - Atlas - Cross World Contemporary Survey: an ethnographic and quantitative representation of the key dimensions of contemporary society. Values, social practices, communication flows, all moving on a virtual globe - Aggregatore: a desk analysis fed by all the public sources available, by selecting the key converging indicators
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