About Meida Shivuki C.I. – one of Israel's largest market research and costumer surveys companies, managed by Merav Shapira and Noam Raz. We've been operating in the Israeli market for the past 20 years. The company is member of ESOMAR - The European Marketing Research Organization, and of the Israeli Association of Research Institutes. The professional headquarter include a certified and experienced staff of researchers from different backgrounds. Meida Shivuki C.I. has two USP's: 1. We collect data using most of the well-accepted techniques available. That allows us to harness the exact technique needed for each of our research needs: Quantitative research – telephone, internet, cellular, and face to face Qualitative research – focus groups, research communities in the social media, in depth interviews, ethnography and more. Desk research – gathering of relevant information from word-wide and local databases. Mystery shopper – filmed, taped, On-line, incorporated with field surveys. POS (Point Of Sale) – shelves checkouts at location of transactions. 2. We offer a high added value and contribution to decision making regarding marketing strategies, as a result of the companies manager's broad background in marketing, and due to the experience accumulated by thousands of researches, performed in different markets over many years. Fields of expertise and specific research models: AdEffect (Assessment of advertisement's effectiveness), BPE (Brand Power Evaluation), CSI, SIM, CeX (versatile models of customer satisfaction / Customer Experience mesurement), WD Model, SS Method (360 surveys, estimation of sales potential with price sensitivity), HUT (home usage test) and more.

Full Service Market Research Agency

• - Israeli Union of Research Institutes