Forsa uses mainly two methods, omniTel® and forsa.omninet®. omniTel® is the daily multiclient telephone omnibus, which yields 1500 representative interviews per day. forsa.omninet® is a revolutionary new methodology for market and opinion research based on a panel recruited using random sampling procedures. forsa.omninet® is representative of the German population aged 14 to 69. Currently, the panel includes 10,000 households, with more than 20,000 individuals. The technical basis is a set-top box linking the television set with the internet. Panelists respond to multi-media questionnaires, which can include logos, pictures, visuals, package designs or magazine covers, directly on their TV screen.
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