The SIGMA Milieus and the global SIGMA Sensor Research program, which reflects sensitive changes in the hearts and minds of the customers, has become a reliable, global trend indicator for a large number of internationally successful brands. In a cover story on page 1, January 10 2005 the "Wall Street Journal New York" introduced in detail the work of SIGMA to its readers and summarised: "SIGMA predicted - correctly it turned out - a significant expansion in the luxury market". Neal E. Boudette (WSJ) concluded that the studies conducted by SIGMA led BMW to take initiative, and have helped the car manufacturer from Munich get back on the road to success.
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