Psyma Health & CARE GmbH

Psyma International Profile:
- Exclusive focus on health related marketing research in domestic and international markets
- Roots traced back to the original company founded in 1957

Today:
* multinational and multilingual experts on 4 continents
* part of the PSYMA GROUP (a global market research organization)
* long experience in ?emerging markets?
* giving us particular knowledge of trends, structure and methods

Special Expertise:
- Global multi-country studies
- Product lifecycle management (e.g. exploratory research, new product development/in-licensing, communication, post-launch)
- Ad hoc research tailored to specific needs
- Handling and ergonomics (drug delivery, packaging, equipment)
- Pricing strategies (ethical and OTC drugs)
- Modeling and forecasting
- Patient research
- Image and brand development

Depending on specific research needs:
- Qualitative and quantitative methods (online, expert interviews, desk research, focus groups, in-depth explorations, CAPI/CATI)
- Proven proprietary research modules:
* Conjoint analysis
* BrandScoreManager
* BrandEquityManager
* BrandNameManager
* Psyma Scores
* Product and folder clinics
* Own market simulator