The Allensbach Institute is one of Germany's oldest full-service opinion research institutes, conducting about 100 studies comprising 80,000 - 90,000 interviews annually. Services range from small-scale surveys with 500 - 1,000 interviews to major studies based on 20,000 interviews, along with multi-stage projects extending over several years. We provide quantitative and qualitative research - both nationally and internationally - specializing in: - Media analyses (Allensbach Media Market Analysis (AWA), Allensbach Computer and Technology Analysis (ACTA), readership studies) - Market research - Social research (value change, religion, family, happiness) - Political research, election research - 1-2 omnibus surveys per month - Survey research for legal evidence - Methodological research, field experiments

Full Service Market Research Agency

• - ADM
• - BVM
• - WAPOR