Fields of Research:- Finding solutions to marketing and communication problems; analysis of market structures; motivational research; exploration of new markets, fundamental and strategic research (qualitative and quantitative).- Qualitative, psychological, ethnographic, diagnostic and creative research in the development of new products and strategies; product development, concept development, advertising development, product tests, packaging studies, positioning and relaunching in old markets.Brand Research:- Brand images, brand positioning and brand development.- Continuous observation of markets and longitudinal research; tracking studies and monitoring of social trends. NPD Research: - From insight generation to final proposition & price finding. Design Research: - Including name & logo research, semiotic analysis. Communication Research: - Advertising, B2B, Below the Line, New Media (Internet). International Research:- IMW-KOELN is a member of QUALIS INTERNATIONAL. QUALIS INTERNATIONAL is our operational basis for research in Europe and Overseas. It is a European team of research companies specializing in intercultural research since 1985.

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