IDM is a marketing research agency focused on the family'targets with a strong digital DNA. Since 2001, we have been developing innovative ethno, quantitative,qualitative tailor-made approaches for market research dedicated to mums (mums to be), dads, kids … families! We are skilled and creative to put together specific methodologies to interact with children. We help brands grow their business, by anticipating consumers’ needs, measuring markets, repositioning or creating products. We help better relate to families with innovative solutions to track and improve crm and communication plan. With IDM’ senior specialists, passionate about families, you’ll get a 360° vision and dynamic understanding of your target. They bring relevant insights and actionable marketing recommendation for your problematic Thanks to IDM’s panel of 150 000 families in France and 800 000 families through our network of partners, we easily reach families as well as its b2b influencers: teachers, health professionals... We have expertise in the key markets related to families: childcare equipment, hygiene, cosmetics, food, toys, clothing, health, services and retail. Our main methodologies, approaches: Generation of ideas and insights, new product development U & A Concept and product test including sensory Packaging and design test including eye tracking and facial coding techniques Shoppers Communication, crm, website and social media test Short and long term communities

Full Service Market Research Agency

• - Adetem, Syntec