ADWISE

ADWISE is a boutique agency, set up by senior market researchers specializing in qualitative research. Our strengths reflect our deep understanding of your business objectives, but also our committed senior team who are highly active in the fieldwork, our ability not only to deliver highly operational results but also to accompany your project. Our team is stable, has extensive experience in brand management companies and combines a psychological approach with business management objectives. We use both traditional qualitative methodologies (projective moderation in focus groups, ethnography, semiology, at-home in-depth interviews, shop-along, ideation sessions, etc.) and online methodologies (blogs, forums, chat, bulletin boards) that we often blend together. Over 15 years of international operations, we have built up a network of qualitative agencies throughout Europe and Asia who share the same quality standards. Our aim is to focus both on a high level of quality of fieldwork and state-of-the-art analysis to provide you with deep understanding of your consumers’ behaviors and attitudes. Thus we can uncover true insights, explore markets, create concepts, offer advice on how you can strengthen relationships between brands, products, services and consumers, and evaluate ideas. We have worked with a large range of businesses in various industries: entertainment and games, retailing, transportation, internet, media, banking and insurance, cosmetics and luxury goods, FMCG.