EMC Etudes de Marché et Conseils

EMC is a full research agency established in April 1999. EMC provides consultancy services to private companies, public sector, international donors and institutions for their strategic and operational decisions. Step by step, EMC has built a position in the WAEMU, the West African Economic and Monetary Union comprising Benin , Burkina Faso, Cote d’Ivoire, Guinea Bissau, Mali, Niger, Togo and Senegal) as a solid partner for his credibility. The main operational areas of EMC are marketing research, socioeconomic studies and opinion polls. The achievements in the research assignments are done through extensive use of various research technics and as such, EMC staffs and consultants are very knowledgeable to desk research; qualitative research (in-dept. interviews, Focus group discussion and observations) and quantitative survey (structured questionnaire). For Each assignment, EMC proposed the best suitable mix of these technics to better achieve the results. EMC as a sound exposure to international donors and institutions, among the client are the UNIDO, World Bank, African Development Bank, ECOWAS and large multinationals as Unilever, Nestlé and Cargill. Furthermore, the research environment is not the same exactly in all countries. One of our key concentrations of EMC staffs and consultants is to use our knowledge of the local environment to come up with the best meaningful and sound ways to achieve result, be it in the technics, the organization and the project managment.

Full Service Market Research Agency

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