Ideia Inteligencia em Pesquisa Ltda.

We are a company that applies our research expertise (listening) along with our Big Data (saving) to segment as much specific as possible at individual level. All this intelligence supports your direct communication (impact). Hence, the goal is to help you reaching your goals.

“Listening” represents all the sources that we access to collect data such as interview, face-to-face or virtual research, public database or information collected online.

“Saving” relates to Alexandria capabilities, our Big Data plataform that has unique and innovative data management solutions and has data from more than 1 billion individuals around the world.

“Impact” represents the data use (data in action) to reach your target audience by any communication tool known as microtargeting.

Founded in 2011 by the economist Maurício Moura, the Ideia group was created with the purpose of providing competitive intelligence and data solutions for corporates, public sector, associations and political parties.

Our goal is to help our clients solve problems, make strategic decisions and communicate with their stakeholders directly and with high efficiency. Thus, we combine a solid big data, international track records and an innovative and multidisciplinary team.

Ideia’s portfolio is focused on data intelligence solutions on market research, polling, software and microtargeting, having Big Data as the core pillar.

We value the data privacy and we work under high confidentiality, best market practices and international ethics code.