ABBEY MELNIK

We have been in the business for 27 years. ABBEY-MELNIK is a global market research company, with the flexibility and inspiration of an international boutique. With offices in Argentina and the USA we have an outstanding team of senior, dynamic and brilliant research specialists. We work in English, Spanish, Portuguese, Italian and French and draw from intellectual backgrounds in psychology, anthropology, sociology, languages and social communication. We have established an international network of like-minded partner companies. ABBEY-MELNIK offers the full-suite of qualitative and quantitative services. In addition to conventional qualitative research approaches (focus groups, IDIs), we have deep expertise in ethnographic research, shop-alongs, online interactions, semiotics, linguistics, cultural analysis, social /public affairs research, and employee research. We are also sought after as experts in conducting Hispanic research in the United States. We see our mission as creating opportunities for our clients and we do this by uncovering realities related to brands, products and services and the ways in which these are perceived and utilized in day to day life. We achieve this through our cultural diversity, intellectual depth and our passion and drive for understanding people.

Consulting services

• - AMA, SAIMO, Asociación Argentina de Marketing, American Anthropological Association, QRCA