Agron Srl.


Address: 20144 Milan, Italy

About Agron Srl.

Agron is a full service research company providing marketing research, planning and consultancy to support good business decisions. RESEARCH APPROACHES Integration of quantitative and qualitative methods. - Quantitative: secondary data analysis, F2F, CATI, research over mail, time series and conjoint. Equipment: 48 CATI stations, custom market intelligence software. - Qualitative: interviews, focus groups, observation, mystery shopping. Equipment: room for implementation and observation with one-way mirror, AV technology, CAQDA. AREAS OF EXPERTISE - Research for support of product development: multi-method approach combining observation, benchmarking and conjoint analysis (CVA-conjoint value analysis, ACA-adaptive conjoint analysis and CBC-choice based conjoint) - Research for support of communication activities planning supporting the whole cycle: preparation of creative brief, test of communication strategy, test of creative solutions and measurement of communication effectiveness using our own tool CEM - Brand measurement and development (architecture, identity, positioning, extension): multi-method approach combining secondary data analysis, survey, perceptual mapping and focus groups.

Company type

Full Service Market Research Agency

Professional Associations

  • -

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Listing Guarantee

  • Service Guarantee

    Upto 6 month of service

  • Professionals

    100% certified professionals

  • Insurance

    Upto $5,000 against damages

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Other Informations

  • Founded 2004
  • Employees12
  • Interviewers None
  • Turnover None
  • Phone +39-02-4810.0288
  • Fax +39-02-4801.1530
Marco Caló


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