Psyma Business Research China is a Sino-German JV dedicated to customized ad hoc market research. The Shanghai and Beijing based team is made up of highly specialized local and foreign experts. With an extensive insight into China's industries and business environment, Psyma Business Research China provides professional services for a successful approach to the Chinese market. We cover qualitative (focus groups, in-depth interviews) and quantitative (F2F, CATI, and online) Main Areas: - Industrial goods (construction products/building materials; tools and commodities; capital goods; machinery; electronic components, mechanical parts; chemical products & materials; packaging materials & products) - Healthcare/medical equipment - Automotive - Fast moving consumer goods (FMCG) - IT/telecom - Online research - B2B Our research resources: - Studios and offices in Shanghai and Beijing - Focus Vision & Active Group focus group services - Associated focus group facilities and fieldwork teams in main commercial hubs as well as second tier cities - Bilingual senior local and project managers/moderators with a technical background - Field of 60 specialized explorative qualitative interviewers - Division for data processing/statistics Main Instruments: Market due diligence, refined in-depth explorations, conjoint analysis/market simulation, brand strategy tools (SatisStrategy, BrandScore Manager), CRM study (MOSTER), ethnography, blogging research. Regions: People's Republic of
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