INTEGRAL specialises in making use of the progressive possibilities of EDP and the Internet and, at the same time, the developments of the social sciences for market research: - INTEGRAL was one of the first research agencies in Austria which employed computer-aided interviewing for all types of (quantitative) research (beginning in the late 1980s), and one of the first building an own online pool in 2000. INTEGRAL places much emphasis on using the most appropriate and effective data collection method (CATI, CAPI or CAWI). - INTEGRAL integrates methodology and progress of the social sciences in market research design, analysis and interpretation. This results in specific designs for advertising research, customer satisfaction surveys, image relevance analysis, market segmentation, brand equity research etc.
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